“Somewhere between the kerb and the boutique”, this is one of the few straplines for a brand that actually sums up what it really stands for. B-side was born in 1998 and showcases traditional British flavoured cut & sew with a legitimate twist.
Most recognised for the Graffiti collection which became iconic in its own right, recent years for B-side have taken a more subtle approach, yet quietly shout cool from its wearers.
Its latest SS10 collection has now launched and guarantees to turn heads wherever it goes.
This menswear label has won awards and international fans with an impressive A-list clientele, Walé Adeyemi was honoured with a MBE two years ago for his services to British fashion.
Click here to rock your way through this Summer, B-side style! Shop B-side