This music video was directed by Sam Brown and was filmed at the end of last year. It premiered on Jan 1st 2010 and as only Jay Z would have it, was labelled the very 1st music video of the decade! Always one to expand the boundaries of what other artists may be creating at the time, On to the Next One is no exception to this rule.
It’s shot in black and white, with strong symbols, characters and references of crucifixes, angels, bull horns and skulls.
Swizz Beatz and Young Jeezy are featured and more interestingly, Colin Bailey (Drums of Death) in skull face paint. “On to the Next One” will definitely be a coined phrase of 2010 like so many others Jay Z has come up with.