Adidas has appointed Stella McCartney as creative director for its Team GB ranges. Having worked with the designer since 2004, this was a natural progression and also honours the making of London Olympics as being British in as many ways as possible.
McCartney will be taking care of the athlete and fan kits and it’s the first time a top fashion designer has worked with a sports brand to design national Olympic and Paralympic Teams wear.
The range will be available to the public to buy from autumn and includes women’s and menswear.
Adidas say “This is the ultimate fusion of performance and style and we are delighted to further our relationship with Stella in this way.”